Search Engine Marketing
for a Local Law Firm

The Challenge: Operating in a highly competitive industry, a local personal injury law firm was struggling to stand out in the market and attract new clients. The firm’s modest marketing budget challenged us to get creative in our strategy to break through the noise, increase brand awareness, and drive new client leads.

The Strategy: To best utilize their budget, we began the campaign with all digital media and leaned hard into search engine marketing on Google. Since one of the firm’s attorneys is fluent in Spanish, we also deployed banner ads targeting Spanish-speaking users.

The Results: Within the first 2 months, the campaign performed extremely well, generating new leads with a 6.30% conversion rate and contributing to a 123% increase in new website users over the previous 2 months.