Digital Retargeting Campaign for a National HVAC Brand Franchise

The Challenge: When the average home owner is in need of HVAC service for their home, the first place they turn to is the internet. Often homeowners will research several companies before making a decision to book an appointment. How do we ensure that our client’s brand stays top-of-mind as potential customers are considering their options?

The Strategy: Digital retargeting campaigns give us the ability to utilize text and image ads to reconnect with users who previously interacted with the website. We strategically position ads in front of these audiences as they browse the internet, increasing brand awareness and encouraging users to return to the site and convert.

The Results: The client experienced an increase in return website traffic and appointment bookings with an average click-through-rate of 0.54% – well above the industry average (0.35%).